How casino affiliate marketing works
By the CasinoCue editorial team · Reviewed 2026-11-10
Affiliates refer customers to operators and are paid per new customer (CPA), as a share of the revenue those customers generate (revenue share), or a mix of both (hybrid).
The three models
CPA pays a fixed amount when a referred customer meets set conditions, such as a first deposit.
Revenue share pays a percentage of net revenue from referred customers over time.
Hybrid deals combine a smaller CPA with a smaller revenue share.
Terms that matter
Read the rules on negative carryover, payment thresholds, clawbacks and which marketing claims are allowed. In Great Britain the operator stays responsible for what its affiliates publish.
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