Betting sites in the UK: how to compare bookmakers

Licence first, including new betting sites

New UK betting websites launch every year, often on a platform shared with other brands. New does not mean unlicensed, but it does mean you should check the register yourself before depositing.

Our sister sites pages show which company operates each brand, which helps you see who is really behind a new name.

Odds and margins

Bookmakers build a margin into their odds. Two sites can price the same match differently, and the gap adds up over a season. Compare prices on the markets you actually bet on.

Convert odds to implied probability to see the margin. If the probabilities for all outcomes add up to 105%, the margin is about 5%.

Withdrawals and account checks

Check withdrawal times for your payment method and complete verification early. Sites may also ask for more information as your spending increases.

Useful tools

Cash out, bet builders and live streaming vary by site. Before placing an accumulator or each-way bet, work out the possible returns so there are no surprises.